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FYI 
SOUTH
Who we are
CONTRIBUTOR'S
GUIDELINES
Lead Articles & Features
Happenings
Directory Listings
Classifieds
Compensation
HELPFUL LINKS
Features in General
Restaurant Feature Guidelines 
Your First Restaurant Review
TIPS Just for Taiwan 
Chinese Signs Deciphered
Flavor & Fortune
Food Quotables from Notables
Epicurious
Style Guide

FYI SOUTH
Who we are

CONTRIBUTOR'S GUIDELINES
Lead Articles & Features
Happenings
Directory Listings

COMPENSATION

HELPFUL LINKS
Writing a Review

Guidelines for Restaurant Reviews

Your First Restaurant Review

TIPS Just for Taiwan 

Chinese Signs Deciphered

Flavor & Fortune

Food Quotables from Notables

Epicurious

Thesaurus

F.Y.I. SOUTH   Who we are.....
F.Y.I. South, a bi-lingual full color monthly magazine, is your FREE city guide to Kaohsiung, Tainan, Kenting and Chaiyi.  Operations are managed by the Compass Publishing Group which also produces city guide magazines for Taichung and Taipei regions.  Content is upbeat and current, including What's New, What's On, Roundup Features, Diversions, Fashion, Nightlife, Movies, Music and MORE!

F.Y.I. SOUTH Philosophy.....
Our mission is to share, build community and generate positive interest. 

F.Y.I. SOUTH 
 Douglas Habecker Co-Publisher; Editor-in-Chief (04) 2358 5466 (Taichung); (02) 8780-7769 (Taipei)
 Donovan Smith Co-Publisher; Production & Design Editor  (04) 2358 5466 (Taichung); (02) 8780-7769 (Taipei)
 Karen Schmitt Managing Editor (F.Y.I. South)  07- 261-8511 (Kaohsiung); 0931845704 (Cell)
 Sara Huang Advertising /Happenings Coordinator-F.Y.I.  0926950423

If you like to write, this is your chance.
Just give us a call or send an email!
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CONTRIBUTOR'S GUIDELINES 
Feature Articles 
approximately 600 words 
highlighting a destination, activity/event, cultural theme, special shop-restaurant-pub, WHATEVER.  Contributions can be made in Chinese or English.

Features ("What's New") are approximately 150 words
introducing a new spot (brand new to 3months old).  Service, business, food-drink, WHATEVER.  Contributions can be made in Chinese or English.

When preparing a feature, please include: 

  • Business Name Card (including correct address location)
  • Name in English & Chinese 
  • Contact name/number of Owner/Manager 
  • If menu items are noted in writing, include English & Chinese for each
  • Price Range
  • Open Hours
  • Specials & Promotions
  • Photo (often establishments will provide photos of interior/exterior/product)
Writing a feature is great way to kindle a new career!
FYI South has prepared several links to help if you're new at it.
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CONTRIBUTOR'S GUIDELINES Happenings
If you know of any happenings (sports, entertainment, performances, social, etc., etc.)  for adults/chldren/singles just pass 'em along and they'll be posted.  Be sure to include a contact name/number/email for the individual or organization that's in charge. Happenings are accepted in English or Chinese. 
There's plenty of things goin' on in southern Taiwan
FYI South will make sure that readers are NOT the last to know!
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CONTRIBUTOR'S GUIDELINES Directory Listings
Because FYI South is published monthly, new spots can be added easily, and closures can be removed. 
Categories contain Restaurants; Coffee/Tea House; Bakeries; Pubs/Bars; Movie Theaters; Museums/Cultural Centers; Shopping; Education; Art/Antiques; Doctors/Veternarians; Hospitals; International Organizations;  Foreign Affairs Police Dept.; and Sports/Leisure Venues for Kaohsiung, Tainan, Ping Tung & Chiayi.  Listings can be submitted in Chinese or English. 
Some of the most interesting places are easy to miss
FYI South is designed to help readers find exactly what they're lookin' for
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CLASSIFIEDS GUIDELINES
FYI South will post "Buy & Sell", Personals, Employment Offerings, Language Exchange and other notices of community interest.  Slight charge for classifieds of a commercial nature. 

COMPENSATION
WRITERS (Freelance)
Professional Writer: NT$3/English word or NT$1.5 /Chinese character. 
A “professional” is someone who is, or was, employed as a full time writer, or someone who has two or more articles published a month in a recognized publication. 
Non-professional Writer: NT$2 per English word or NT$1 per Chinese character. 

PHOTOGRAPHERS (Freelance)
NT$300 for the first photo used in stories/features/What's New 
NT$100 each for all subsequent photos used in stories/features/What's New 
Cover Photo: NT$3000 (if commissioned directly)
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Writing Features 
by yippee

THE BOTTOM LINE: Think about what you plan to say BEFORE you start typing. Categorizing the information helps the reader to better understand and retain it.

Following are some of the "patterns" I have developed and honed over the past few months in writing, which tend to concentrate in the Health and Beauty, Travel, Restaurants, or Music categories. For all, I always write a draft first, and then look at it with a "fresh eye" a day later to see if it could use improvement, before submitting it. Not only do I look for information that I forgot to add, but I also look at the flow of my paragraphs, and in particular, whether or not I accentuated the key points. Is the content appealing ?.... This is usually accomplished by a LOGICAL use of paragraph breaks, and by clearly categorizing the information by using BOLD or similarly noticeable headings. The longer your story, the  more essential it is that the information be divided up into "categories".

HEALTH AND BEAUTY  NOTE: These tips could also be applied to curious products we sometimes encounter in Taiwan's market place, or interesting imports that local readers may want to know more about.
For me, this is one of the more "lightweight" categories. I write about how I actually USE the product, and any  particular techniques I have found that make the product work better for me. I may also write about the container the product comes in, and whether or not it serves its purpose well, or whether for example it might do better in a plastic squeeze bottle versus a glass bottle. Comparing the item to other similar products is also useful. You also want to explain exactly what it is that you like about the  product. A list of ingredients is also appreciated by many readers.

TRAVEL
I'd consider travel articles to be my forte. I have developed a  general pattern of breaking down my travel stories to include most of the following categories within it: General Background, Orientation, Transportation, Restaurants, Hotels, Daytime Activities, Nighttime Activities. In addition to giving specific information on a destination, I also try to give the reader a "feel" for the place, by describing what you might see, hear, etc., during your travels. Additional information that is always appreciated is Visa/Passport info, immunization info, drinkability of the water, local customs, etc.

RESTAURANTS
 For restaurants, I think the dining experience is not just about the food itself, but the decor and the service, so I describe all of this. However, for me, the food quality is of the utmost importance, so that is what I spend most of my time concentrating on. I describe everything, starting with the bread basket, continuing with the appetizer, the entree, dessert and coffee. Every little thing adds up. People also like to know things such as cost of the various dishes,  what type of clientele frequents the restaurant, etc.

MUSIC
It was only recently that I realized that the BEST way to write a music feature is WHILE the actual music is playing in the background. This way, not only can you recall all the various instruments being used, but you are in the best position to describe how the music makes you FEEL. 

OVERALL
The best advice I can give for writing is:

  • Write a draft first, save it, and then look at it again later before submitting.
  • Think of the information you plan to provide, and try to categorize it in your head BEFORE you start typing.
  •  Make your story  appealing to the reader with visual descriptions
  • Don't be lazy. Show that you put allot of effort and thought into your writing.  Be thorough. "Quickies" for the sake of making a fast buck are generally not well received.
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  Guidelines for Writing Restaurant Features 
excerpts from USRG  (the U.S. Restaurant Guide)  February 4, 2002 

The best articles have some specific restaurant details - this makes them memorable. The most successful capture an elusive sense of place that helps ground the reader.  To capture that elusive sense of the place, write with the following three things in mind.

a) Write with your voice. Stop and write exactly as the words come from your mouth, not from your hand.  Let the sentences flow as conversations with a good friend. Occasionally, read your restaurant feature out loud to a friend. There should be very little difference in the writing and what you say.  If you can't speak smoothly what you write, then others will probably fail to read you.

b) Say what recalls a place. What little things really mark the place? A well observed detail brings it to life  (The restaurant off the Cable Car line in San Francisco with the brass dolphin handle can be none other than Aqua on California street) Skilled diners relate and recall such instances to start a larger conversation.

c) Be helpful - guide people. If the place is hard to find, help the reader quickly find it in the first sentence. Speak of the special dishes to inform the skilled diner. For example, remind the diner they should try something not on the menu that everyone orders, such as Yucca at the Cuban restaurant. By writing of the special dress of the clientele, you inform a diner of the social comfort level. No one wants to be "out of place." By mentioning color of the room or how waiters or the crowd is dressed, you know how to "fit in."

Writing Template

A newspaper style is effective - The most important matter should appear first. Write no more than three paragraphs. Tell the reader in procession:

1) THE PLACE - Begin writing about the architecture of the place. How do you recognize it from the street ? What is the space like inside? Mention the light, smells or other first impressions that are unique.

2) THE ATMOSPHERE & PEOPLE - Who comes here, what might they be wearing, talking about that recapitulates the culture of this place? What are the scenes one sees here? How is service paced and how are guests managed?

3) THE FOOD - Look at the menu. Are there a large number of selections? How often does the menu change? Does it follow the seasons? Write carefully about selected dishes. If there are remarkable finds, things not on the menu then share this with the world.

4) HISTORY - Find out when it was established. What were the motives? What was the history of this location before?

Food, Atmosphere, Service

Many say that a place is great - very helpful to know, but almost immediately we want to know why was it great? So mention a few items that give you cause to notice the place. 

Price and Value

Note the price range which gives an idea of the average price per meal such as $5-10. 

Extra Credit

If you have the time, include a restaurant recipe. Readers value the process of cooking and ingredients as much as dining out.

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Tips Just for Taiwan (Restaurants)
by Karen Schmitt

We're lucky to be in southern Taiwan when it comes to food.  We may not have all the glitz and glamor of Taipei's haute cuisine, but ours comes closer to the real taste of Taiwan.  Southern fare is  unpretentious and totally authentic to the island's ethnic heritage.  However, "southern style" cooking often combines a curious  mix of flavors, styles and ingredients  unfamiliar to western palettes.  What follows are tips when writing about "the unknown".

  • Group Dining.  Eating with others fits well within a Taiwanese cultural context, but  this is also an indispensable rule of thumb if you don't speak Mandarin.  Your Taiwan friends can help translate questions and answers.  Plus, it's fun to compare reactions to dishes, decor and ambiance.
  • Overcome your Food Phobias.  There is value in duck tongue, betel nut flowers and pickled plums.  Who knows, you may develop a craving for the new and unusual. 
  • Relate to the Reader.  To appeal to a diverse readership unacquainted with  local cuisine, relate the dining experience in familiar terms.  Make comparisons to known ingredients... taste, texture and preparation.  Survey the crowd for reactions to share a more personal perspective. 
  • User Friendly Quotient (English menus, English speaking staff...or  other languages used aside from Chinese or Taiwanese).  It helps a reader prepare for the adventure of a new place.  While this may not be a prerequisite for local readers, internationals will definitely appreciate the "heads up".
  • Meet the Chef(s).  In Taiwanese culture, Chefs are Celebrities, and getting to know them opens doors to wonderful tidbits of information that readers will enjoy and that will set your writing apart.
  • Soup to Nuts.  Meals progress in ways different from home.  Consider not only the kinds of food, but how dishes are served.  Special Sets and Tea Time are typical in southern Taiwan as they provide the "biggest bang" for the buck.  Southern diners are generally more practical and conservative when it comes to eating. 
  • MSG.  It may be hard to uncover the facts regarding recipes, but this additive can cause serious problems for some.  Likewise, foods tend to be heavy in salts, sugars and oils which is important to point out. 
Essential Information
(aside from address/phone/hours):
  • Transportation Routes (bus, car, train, cattle cart....)  Critical for places not plotted on road maps. 
  • Nearby Landmarks.  Also good for pinpointing the exact place. 
  • Parking Availability.  Important criteria in southern Taiwan where spaces are limited and towing is prevalent.  Of course, rules are more lax in smaller towns and countryside.
The Internet is loaded with resources to help unravel the ins and outs of  restaurant feature writing.  Inserting food quotes from distinguished notables perks up a story.  Try this Link .  And, don't forget to visit Specialty Dictionaries like Epicurious .
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Your First Restaurant Review
Copyright © 2000 fabjob.com PAGE 4
If you only have one visit, make it count. Here ’s how:

•Ask questions, walk through the restaurant and notice how all the staff interacts with customers and with each other.
•Pack your notebook, tape recorder or photographic memory in a pocket or purse.
•Ask the waiter for a menu and take copious notes or sneak one into your bag. Many restaurants are now posting menus online, but beware that they may be out of date.  Try to memorize some of the menu prior to going to the restaurant so you can compare how recently it has been updated.
•Take notes on dishes, preparations and specialties.
•Don ’t overlook the wine list .If you ’re less than an oenophile, make notes of the wines available and study up on them at home.
•Order a variety of dishes .Try beef, pasta, fowl and seafood.  Vary the preparations; order grilled, sauced and baked in a pie crust.  Begin with soup and end with nuts, or at least dessert.
•The fun part is you must taste each dish.  Pass plates or just cut each meal into sections so everyone can share.
•You ’ll have questions about things like the deep warmth you taste in the sauce, so ask your guests to take turns asking the waiter your questions .

•If the chef ,during his tour of the dining room, stops by to greet you and your guests, use this opportunity for a mini-interview :“Where did you study?  How long have you been here?  What is the philosophy driving your creations?  Think this makes you too obvious?  Listen to the diners around you. People with a passion for food love to ask questions and discuss food with a professional chef.  Even while asking all these pointed questions, you ’ll fit right in. 
•Once you ’ve taken your notes on the food, take a walk through the dining room ,noting decor, available seating and the view from the room.
•Stroll through the bar area ,noting whether it ’s a small courtesy bar for diners to have a pre-dinner cocktail while waiting for their tables or whether it ’s a large gathering place specializing in martinis and jazz.
•Go all the way to the restrooms, then on the return trip, study the clientele :are they elderly, families,couples or middle-aged groups of singles and couples?
•You ’ve got a fairly comprehensive view of the restaurant dining experience that most people will have at the same place.  Once home in your office, or even in your car, write down details not previously noted ,including your impressions of all aspects of the meal.
•Write the review as soon as possible after your dinner.

from "Become a Food Writer".
On-line book order available from fabjob.com
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STYLE GUIDE by Douglas Habecker
                                -ABBREVIATIONS--Never used abbreviations within the body of a story UNLESS it is an address listed
                                 inside parentheses. Otherwise, always spell out words like "road", "street" and others.

                                 -ADDRESSES--All addresses should feature the street number (do not write "No.__"), alley or lane (if
                                 applicable), street or road, floor/apartment number, town/township/village (if applicable), and city/county. At
                                 some times, the city/county will not be necessary. *FYI SOUTH writers, however, should ALWAYS list
                                 city/county, given the wide scope of the magazine. Abbreviate street/road/sections, except in What's New,
                                 when complete spellings are used. Use appropriate romanization system (see "Romanization").
                                 Address examples:
                                 34, Alley 5, WenXin Rd., sec. 1, Taichung City
                                 5, WuChuan W. Rd., sec. 3, 5F, Taichung City

                                 -ETC.--NEVER use "etc." in a story. Rather, try "and so on", "plus others" or something like that.

                                 -EXCLAMATION MARKS--Unless ABSOLUTELY necessary, do NOT use exclamation marks!! They are
                                 easily overused.

                                 -MONEY--Always used "NT$___", not "___ NT dollars" or anything like that.

                                 -NAMES--When mentioning someone for the first time in a story, always identify them by full name. Avoid
                                 using last name only, unless it is a subsequent reference. There's usually no need to use "Mr." or "Mrs.".
                                 Example: "Chef Chen Huang-ming is a master in the culinary arts. Chen says he got his start at an early
                                 age."
                                 *ALSO, when romanizing names, first try and use the romanization they use (check their name card), no
                                 matter how unusual or non-standard it may be.

                                 -NUMBERS--Within stories, always spell out numbers between one and nine. For numbers above that, use
                                 digits, like 10, 45, 233, 3,321 or 10,222.

                                 -QUOTATIONS AND QUOTATION MARKS--When using quotations, always use the double quotation mark
                                 ("____") and not the single ('___'). In direct quotes, punctuation should go inside the marks. (Example: "I
                                 loved the restaurant's Italian cuisine," said Jack Huang.) When using a partial quote or in a title, put
                                 punctuation OUTSIDE the quote marks. (Example: The boy said he felt a bit "queasy". It is well worth the
                                 time to watch "Star Wars". I wanted to see "Turandot", but lacked the time.)

                                 -TIMES--When listing opening hours for What's New, restaurant write-ups and other similar stories, always
                                 write: "Hours:" followed by a space and times. Leave a space between number and "am" or "pm". Example:
                                 "Hours: 5 pm-3 am" or "Hours: 1-11 pm" *Inside the text of the story, always insert periods, as in "a.m." and
                                 "p.m."

                                 -WHAT'S NEW--What's New write-ups are, by definition, short (usually about 150 words). The goal is to
                                 introduce as much as possible within a short space. Do NOT insert your personal impressions or use
                                 first-person style (as in "I thought..." or "I loved..."). This is not a review, just an introduction.